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The VeriSign Secured® Seal helped to restore customer confidence so much that sales immediately leapt by 31% according to tests the firm ran using A/B split methodology. In a separate test to learn the effectiveness of Extended Validation (EV) SSL Certificates, Virtual Sheet Music found that customers who see EV’s green address bar proceed to purchase 13% more often than those that do not.
VeriSign is the leader, the best known name in transaction security and Web site authenticity. I don’t know why everyone doesn’t use VeriSign.
Fabrizio Ferrari,
President,
Virtual Sheet Music
Challenges
- Inspire customer confidence in the security of online transmissions
- Build sales by instilling trust and proving authenticity
Solution
Results
- 31% increase in sales when the VeriSign Secured Seal was reintroduced, including 67% increase in membership renewals
- 13% increase in sales for IE7 users when EV SSL Certificates were added
- 7,440% return on investment
