CRS Hotels

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Central Reservation Service, an online hotel booking service, implemented VeriSign® Extended Validation (EV) SSL certificates to contend with high abandonment rates. Tests showed that customers who saw EV’s green bar converted to purchase 30% more often than those who didn’t see the green bar, far exceeding the company’s expectations.

Industry

• Travel

It’s important to take every opportunity to show customers that we employ the best in state of the art technology to keep their information safe. Our use of the VeriSign Secured® Seal and EV SSL provides that reassurance.

Hakan Ogun,
IT Manager,
Central Reservation Service

Challenges

• Allay customers’ security fears.
• Improve conversion rates

Solution

• VeriSign Secured® Seal
• VeriSign® Extended Validation SSL Certificates

Results

• 30% higher conversions to sales for users who saw the EV green bar
• Substantially reduced abandonment rates