First Cellular of Southern Illinois is the
only locally owned and operated wireless provider in the area, offering
customers the superior service and coverage that only a regionally specific
provider can. First Cellular offers the largest digital network in the
vicinity, providing near-complete coverage, and guaranteeing customers
rate-plans with no roaming or long-distance charges.
Challenges
To become the top wireless provider in Southern
Illinois, First Cellular needed a partner that could provide a wide
variety of integrated services in a flexible and affordable package.
“VeriSign gives
us the opportunity to become one of the largest wireless players in
a small field.”
Jeanne Manis, Manager of Customer
Support Systems,
First Cellular
Solution
First Cellular partnered with VeriSign to receive
a comprehensive plan of services, including GSM implementation and support,
the VeriSign® speedSUITESM billing system, and the VeriSign® SwitchTracSM
application.
Results
The VeriSign services allowed First Cellular to centralize all activations
and charges at the point of sale, and provided the company with access
to in-depth real-time data regarding their customer’s transactions.
They also provided significant administrative relief and allowed the
company to focus on its key customers without needed to invest time
and resources in infrastructure management. First Cellular was then
able to confidently begin more proactive marketing efforts and reach
a wider customer base.
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