The Recording Academy

Audience Interacts with The GRAMMY's

Entire story (PDF; 165 KB)

Overview

The Recording Academy sees a significant increase in telecast ratings over the previous year, due in part to the attraction of the interactive voting for the new ‘My GRAMMY Moment’ component enabled by VeriSign® Interactive Application Services.

Key Challenges

The Recording Academy wanted to elevate brand recognition and increase the number of viewers.
It desired a new way to reach out and engage with the GRAMMY audience.
The Recording Academy required a flawless execution of the live GRAMMY show.

“The experience of working with VeriSign—especially on a first-of-its-kind project where the stakes were so high—was terrific from beginning to end. We learned that there's definitely a public appetite and interest in participating interactively with us. The successful viewer interaction that we achieved with VeriSign's help has shown us that it is well worth repeating because it will be even more influential in years to come.”

Evan Greene
Chief Marketing Officer
The Recording Academy

Solution

VeriSign® Interactive Application Services

Results

Tens of thousands of votes cast in just over an hour during the GRAMMY event was a higher than anticipated level of audience engagement.
There was a significant increase in telecast ratings over the previous year, due in part to the attraction of the interactive voting for the ‘My GRAMMY Moment’ component.
Handling of SMS transactions and real-time aggregation of online and text voting was executed perfectly by VeriSign.
Following the success of the first project, The Recording Academy is now planning to offer more viewer-interaction opportunities.

Read entire story (PDF; 165 KB)