MTV European - Music Channel Giant Finds .tv URL Is an Instant Hit from VeriSign, Inc.

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MTV European

Music Channel Giant Finds .tv URL Is an Instant Hit

Entire story (PDF; 165 KB)

Overview

Leading television network MTV European turned to the .tv Corporation—a VeriSign domain name registration company—for reliable domain name registration services, and established the MTV.TV domain name. Being highly memorable, the name has helped increase brand awareness, and the .tv URL has been a huge success.

Key Challenges

MTV European TV channel needed an accompanying Web site that would be easy for viewers to find.
MTV European wanted an identity that speaks globally and is not tied to one country
MTV European needed a reliable, trustworthy registry for domain name resolution services.

“As MTV is a television network, the .tv domain name is naturally what people associate with television- and video-focused Web sites, so they don't find it hard to locate MTV.TV. This intuitive Web address allows our viewers to access MTV's online content with ease, and certainly helps to give the channel a European if not global feel while maintaining our positioning as The World's Music Channel.”

                                              Leo Andrews
                                            Interactive Manager
                                            MTV European